Its Complicated Shakespeares Othello - 1450 Words

People do idiotic things. No matter how hard you try and how careful you think you may be, you are bound to make mistakes sometime in your life. Whether it is as small as spelling a word wrong or to as large as causing someone or somethings demise even though it may not entirely be their fault. In the Shakespearean play Othello, Iago is seen as a ruthless, power hungry man who wants to see Othello burn. Othello on the other hand appears to be a wise general who only has one weakness in particular: Desdemona. He is flat out head over heels for her which Iago uses to his advantage through the green eyed monster itself: jealousy. Jealousy is one of the main themes within the play, and plays a very important role in the tragic outcome where†¦show more content†¦During one of Iagos monologues, we begin to how mischievous his mind really works while revising his plan on getting back at Othello, which he proclaims : nothing can or shall content my soul Till I am evend with him, wif e for wife, Or failing so, yet that I put the Moor At least into a jealousy so strong That judgment cannot cure (II.i.307-311) At this point within the play we only have an introduction into Iagos manipulative side, considering how Iago will use Othellos passion towards Desdemona against him through the use of a rather large theme with the play jealousy. Fast tracking all the way to act four, we see one of the most cleverly executed methods of building Othellos jealousy through the use of miscommunication. During this situation, Iago speaks with Cassio about Bianca, causing Cassio to jokingly answer the questions with some laughs and inappropriate statements but what he doesnt realize is Othello is listening in with the mindset (implanted by Iago) that they speak of Desdemona instead (IV.I.110-158) . This plays an important factor into how Othello acts for the rest of the play as he finally first handed gets the proof that he is looking. This appears to be the turning point for Othello, when here after he completely changes; he becomes too deep into jealousy that there seems to be no return. Soon after that conversation,Show MoreRelatedIago Vs. Moriarty: an Argumentative Comparison1364 Words   |  6 PagesIn William Shakespeare’s Othello, the antagonist Iago shows evil motivations towards the protagonist Othello that could be considered obsessive. This pattern of behavior can be compared to the BBC television rendition of Arthur Conan Doyle’s Sherlock Holmes and its antagonist Moriarty. Iago and Moriarty’s obsessive behavior greatly effect Othello and Sherlock’s lives respectively that provide a solid argumentative comparison between the two. William Shakespeare’s Othello presents and â€Å"evil† characterRead MoreAnalysis Of Othello s Othello By William Shakespeare Essay2117 Words   |  9 Pages Racist Ideology As Seen In Othello As a writer, William Shakespeare possessed an uncanny ability to address topics that were, for the most part, unnoticed in society. Every one of his characters feels realistic because they are so complex and based on psychological motivations. When Shakespeare’s Othello was first written, there was undoubtedly a complicated relationship between white English citizens and so called â€Å"foreigners†. However, society’s inability to understand or accept different culturesRead MoreWhy People Love the Villain: a Synthesis Essay1829 Words   |  8 PagesAnother reason rises from how the villain engulfs the dark side that we often cannot show because its unaccepted by what is supposed to be normal society. Everyday Joe may love the villain so much because we can somewhat sympathize with the devil. We understand, on some level, what he’s going through. It’s because the villain is usually the outcast. And like the villain, many of us can understand what it’s like to be the outcast. The bad guy is the guy that stopped trying to fit in and has acceptedRead MoreThe Controversial Ending of King Lear by William Shakespeare Essays1580 Words   |  7 PagesThe Controversial Ending of King Lear by William Shakespeare Few Shakespearean plays have caused the controversy that is found with King Lear’s ending scenes. Othello kills himself, Macbeth is executed, and of course in hamlet, everyone dies. Lear, however, is different from other Shakespearean classics. Is Lear mad or lucid? Is Cordelia really dead? Is Edmund’s delay explainable? What is the nature of the Lear world that occasioned all of this? How does Knight’s thesis relate to the endingRead MoreComparing the Opening Sections of Kenneth Branaghs and Franco Zeffirellis Film Versions of Hamlet2458 Words   |  10 Pagesare also popular. Shakespeares Hamlet is a play filled with revenge, ambition and faithlessness. It was written in the 17th century though Shakespeare set it long before his own time. Hamlet is significant as the first of Shakespeares four great tragedies: Hamlet, Othello, King Lear, and Macbeth. People are still entertained by ordinary passions and ambitions with which a modern day audience can still identify and relate to. Hamlet is Shakespeares longest play due toRead More Barkovs Hamlet: A Tragedy of Errors Essay6762 Words   |  28 Pagescontradictions and discrepancies which cannot be explained within the established interpretation. Even the age of the hero is not known for sure: Hamlet of the Act I is around twenty while in the Act V he appears to be thirty years old. If we really rate Shakespeares talent that highly as we use to proclaim, we have to exercise a different approach to the contradictions in Hamlet. That is, they must be treated as composition means intended by Shakespeare as integral parts of the structure of Hamlet. Attentive

Dickens A Christmas Carol and the Industrial Revolution...

nbsp; Dickens A Christmas Carol and the Industrial Revolutionnbsp;nbsp;nbsp;nbsp;nbsp;nbsp; nbsp; Besides being the secular story of Christmas time in an urban setting, A Christmas Carol, tells the sacred story of Christmas as well. With A Christmas Carol, Dickens initiated an ongoing creative process in the Anglo-American imagination. As a result of the Industrial Revolution and the growth and development of cities peoples lives changed drastically as they moved from the life and traditions of the country into those of the city. As industrialization continued, for many people in the city living and working conditions worsened. As reports of horrible working conditions increased so did the†¦show more content†¦nbsp; nbsp;nbsp;nbsp;nbsp;nbsp;nbsp;nbsp;nbsp; While some argue that Dickens was prompted by the plight of the poor to write a story bringing some of the traditional Christmas spirit to the city using a secular story, there is clear evidence that Dickens looked to religious beliefs and Christian values as a way to keep Christmas sacred and also as a way to respond to the problems society was facing. In particular, the time Scrooge spends with the Ghost of Christmas Future shows how Dickens asserts various Christian values. Just as Jesus speaks of welcoming and caring for children as a way of honoring God, Dickens story suggests the same moral and Christian value; in this case the caring for Tiny Tim and his poor family as a way of honoring God.nbsp;nbsp; A more symbolic lesson can be seen by comparing Tiny Tims grave with Scrooges. When Bob Cratchit returns to his family, heShow MoreRelatedCharles Dickens and A Christmas Carol1613 Words   |  7 PagesCharles Dickens and A Christmas Carol: Famed British author, Charles Dickens was born on February 7, 1812, in Portsmouth, England. He was the second of eight children, living in a poor neighborhood in London. His parents were John Dickens, a naval clerk, who always lived beyond his means. Married to his mother Elizabeth Dickens, who aspired to be a teacher and a school director. Dickens went to William Giles’ school in Chatham, Kent, for approximately one year before his father’s money habitsRead MoreA Lack of Charity Essay example1718 Words   |  7 PagesDickens’s books, Oliver Twist and A Christmas Carol, the theme of lack of charity is pronounced. Throughout Oliver Twist, society turns a â€Å"cold shoulder† to those in need of help (Miller 30). The Victorian England society prohibits inhabitants of the lower social realms from moving up in society. Rarely do lower class members receive attention, and the attention they do receive is far from par (Reeves). Ebenezer Scrooge, the main character of A Christmas Carol, learns to be charitable through a lessonRead MoreHow Does The Author Use Language From Present Scrooge s Unpleasant Personality?1376 Words   |  6 PagesHow does the author use language to present Scrooge s unpleasant personality? Charles dickens uses insults to portray Scrooge s unpleasant personality. This can be alluded from Stave 1 in the novel where Scrooge can be seen snubbing the charity workers who came seeking for a donation. If they would rather die, [...] they had better do it, and decrease the surplus population., such insult allows the reader to comprehend that Scrooge is nothing more than a greedy man who solely believes that theRead MoreHow and Why Does Dickens Present the Change in Scrooge in ‘a Christmas Carol’?2608 Words   |  11 Pages‘A Christmas Carol’ covers a period of 24 hours from Christmas Eve to Christmas Day. It is a simple morality tale of the radical change in the character Ebenezer Scrooge from being bitter, ironfisted and miserable to becoming a new, openhearted and charitable man. The book was first published in 1843, a time when many of the wealthy people neglected the old Christmas spirit of charity. In addition, the Industrial Revolution had further done away with the simple pleasures of the season. Dickens’ intentionsRead More Heartless Capitalism Exposed in A Christmas Carol by Charles Dickens2289 Words   |  10 Pages     Ã‚   Beginning in England in the late eighteenth century, the Industrial Revolution changed the face of the countrys economy. Despite becoming a center of wealth and production for the world, the majority of the capital rested firmly in the hands of wealthy capitalists who had little regard for the suffering endured by millions of working-class individuals. In A Christmas Carol(1843) by Charles Dickens, this theme of industrial suffering is illustrated through the historical and symbolic characterizationRead MoreThe Miserable And Wretched Creatures Of Mary Shelley s Frankenstein And Charles Dickens s A Christmas Carol1697 Words   |  7 Pagestoward this issue, like Karl Marx in the â€Å"Communist Manifesto,† but others decided voice their opinions through the characters of their literary works. The miserable and wretched creatures of Mary Shelley’s â€Å"Frankenstein† and Charles Dickens’s â€Å"A Christmas Carol† are all products of the same social and cultural forces, however one is more noticeably linked to these issues while the other is more abstract. The two child-like spirits, Ignorance and Want, serve as warnings to Scrooge that society will beRead MoreHow Dickens Conveys Moral Lessons in a Christmas Carol Essay1879 Words   |  8 PagesWhat are the moral lessons Dickens wished to convey in A Christmas Carol and how effectively does he convey them? Charles Dickens’ A Christmas Carol is a classic Christmas story which contains stern moral lessons, written in 1843. These lessons are designed to make the readers of that time, the Victorians, conscience of the injustices that were present in the rapidly expanding cities of Britain, due to the Industrial Revolution. The story includes three morals, demonstrated by the three GhostsRead MoreThe Ghost Of Christmas Present1566 Words   |  7 Pagesjust now! That s all. Showing the audience that Scrooge is starting to comprehend all the lives he has affected negatively. By this part in the novel, dickens introduced the next Ghost, the Ghost of Christmas Present. The ghost of Christmas present takes Scrooge to his clerk`s house. Here he witness the unfortunate conditions of their Christmas, however, it doesn’t appear to be so unfortunate at all; although Scrooge notices how Tiny Tim is crippled and at deaths door. He is moved by this sightRead MoreThe Theme of Social Responsibility in Victorian England Essay707 Words   |  3 Pagesdoes dickens explore the theme of social responsibility in Victorian England? Charles dickens wrote ‘A Christmas Carol’ for a certain reason, and that reason was that he wanted to make people aware of the terrible situation the children of the poor were in. He visited a school in 1843 and was appalled by what he saw there. It was a school for the poorest children to teach them basic reading and writing skills. The children’s employment commission had also shocked him. At first dickens hadRead MoreThe Metamorphosis of Ebenezer Scrooge in Dickens A Christmas Carol1476 Words   |  6 PagesThe Metamorphosis of Ebenezer Scrooge in A Christmas Carol Ebenezer Scrooge learned a great deal about himself during the visitations of the three ghosts in A Christmas Carol. He learned things that not only changed his life, but also the lives of others such as Tiny Tim and his family. At first these changes came gradually, probably because they where not really fuelled by fear of what might be, but instead by remorse for things he had already done. Not until the second and third spirits visit

Roman Civil War Compare 69 Ce and 193 Ce Free Essays

Civil War: compare 69 CE and 193 CE. Consider the issues of imperial Succession, the roles of the senate, military importance, and the ultimate settlement. How were they the same and different. We will write a custom essay sample on Roman Civil War: Compare 69 Ce and 193 Ce or any similar topic only for you Order Now The Year of the Four Emperors was a year in the history of the Roman Empire, AD 69, in which four emperors ruled in a remarkable succession. These four emperors were Galba, Otho, Vitellius, and Vespasian. The suicide of emperor Nero, in 68, was followed by a brief period of civil war, the first Roman civil war since Mark Antony’s death in 30 BC. Between June of 68 and December of 69, Rome witnessed the successive rise and fall of Galba, Otho and Vitellius until the final accession of Vespasian, first ruler of the Flavian Dynasty. This period of civil war has become emblematic of the cyclic political disturbances in the history of the Roman Empire. The military and political anarchy created by this civil war had serious repercussions, such as the outbreak of the Batavian rebellion. (The Jewish Revolt was already ongoing. )Vespasian did not meet any direct threat to his imperial power after the death of Vitellius. He became the founder of the stable Flavian dynasty that succeeded the Julio-Claudians and died of natural causes as emperor in 79. The Year of the Five Emperors refers to the year 193 AD, in which there were five claimants for the title of Roman Emperor. The five were Pertinax, Didius Julianus, Pescennius Niger, Clodius Albinus and Septimius Severus. The year 193 opened with the murder of Commodus on New Year’s Eve, 31 December 192 and the proclamation of the City Prefect Pertinax as Emperor on New Year’s Day, 1 January 193. Pertinax was assassinated by the Praetorian Guard on 28 March 193. Later that day, Didius Julianus outmaneuvered Titus Flavius Sulpicianus (Pertinax’s father-in-law and also the new City Prefect) for the title of Emperor. Flavius Sulpicianus offered to pay each soldier 20,000 sestertii to buy their loyalty (eight times their annual salary; also the same amount offered by Marcus Aurelius to secure their favours in 161). Didius Julianus however offered 25,000 to each soldier to win the auction and was proclaimed Emperor by the Roman Senate on 28 March. However, three other prominent Romans challenged for the throne: Pescennius Niger in Syria, Clodius Albinus in Britain, and Septimius Severus in Pannonia. Septimius Severus marched on Rome to oust Didius Julianus and had him decapitated on 1 June 193, then dismissed the Praetorian Guard and executed the soldiers who had killed Pertinax. Consolidating his power, Septimius Severus battled Pescennius Niger at Cyzicus and Nicea in 193 and then decisively defeated him at Issus in 194. Clodius Albinus initially supported Septimius Severus believing that he would succeed him. When he realised that Severus had other intentions, Albinus had himself declared Emperor in 195 but was defeated by Septimius Severus at the Battle of Lugdunum on 19 February 197. How to cite Roman Civil War: Compare 69 Ce and 193 Ce, Papers

Innovative Business Model Canvas System †MyAssignmenthelp.com

Question: Discuss about the Innovative Business Model Canvas System. Answer: Introduction My team has planned to start a business, in which we will open an ad agency, named Unique Advertisers or unique idea is advertising on houses. It will give opportunity to the people to get their dream houses without even paying the full amount for the house. All they will be required to let us advertise on the entire house in return we will pay half of the price of the house. This unique idea has been designed for the business plan of the advertising agency situated in Melbourne Australia. Since the industry has filled with companies constantly coming up with new and innovative ideas, we have decided that with the help of this innovative and creative technique we will be market leaders, it would grab the attention of the people who would be visiting the house of the person who has given his house to the advertisers. To emerge as an innovator in the market and grab the attention of big multinational companies Increase the business of the company by 35 percent in next three years Capture the market share up to 15 percent in the next three years Payback period of less than 3 years Many people cannot own their dream houses because they do not have enough money. Our mission is to fulfill the dreams of people who want to own a beautiful house. Our team wants to bring a new idea in the market that has not been used before. Our vision is to grow the business by 35 percent for which we need to get big deals with the help of innovative ideas. In the coming years we want to be the market leaders and so we have proposed this particular plan. Our focus will be on sustainability and not short term profits. The mainstream methods of advertising will not be sufficient for sustainability in the market. Business Model Canvas Key partners The people who would offer their houses for advertisement IT infrastructure and cloud providers Creative IT communities Key activities Looking for people for prospects Advertisement design strategic planning Financing the house of the people Value Proposition Fulfilling the dreams of the people who want to buy their dream house Paying the partial price of the house Customer relationships Innovative ideas of advertising will help in gaining getting more business and the enterprises will Customer Segments Big and medium enterprise PR advertising agencies Key Resources Houses House loans Funds Human resources Channels Offline word of mouth Online web social media Cost Structure Staff salary Paying the bills of the houses IT infrastructure Revenue streaming Project fee retainer fee Key Partners- The key partners of the business would be people who would be offering their houses to advertising agencies. IT companies who would design the ads. Financing companies or financial institutions that provide housing loans Key activities- Our advertising company will search the prospective people who want to buy houses and propose their plan to those people. For people who are going to buy houses we will pay 50 percent of of the price of the house. Those who already own a house will be paid a monthly amount that will be a part of the profits earned by the companies (Nykiel 2016). Our company will create value by supporting people who want to buy houses but due to financial conditions, they are unable to buy a house of a dream. For those who already have bought houses will get paid for not doing anything just inviting as many people as possible. The owner of the house will have to organize parties more often and invite many people in to the house the ad agency will give a funds for the people for organizing parties two or three times in a month. Cost structure- The cost will mainly be involved in providing finance for the house, paying salaries to the staffs, running campaigns, price paid for organizing parties. Cost involved in planning and designing the advertisements. Huge costs are involved in putting advertisements in houses. Revenue generation- Revenue will be generated through the advertisements and the various projects of the company. The enterprises will pay retainers fee to the advertisement agency (Lovelock and Patterson 2015). The customers will be small and medium enterprises who will hire the advertisement agencies. The other segment of the customer would be the PR agencies who would hire the advertising agency for promotional activities and press releases (Kotler et al 2014). Customer relationships Our ad house, unique advertisers will be maintaining customer relationship by providing innovative ideas to our clients and winning their trust. We will create a good will in the market by providing houses to people those who cannot have one. This good will and brand image will help us to have good customer relationship. We will also focus on the CRM so that we can retain customers for long. Their main motive is sustainability and therefore they will focus much on the quality (Armstrong et al. 2015). The two main channels of this business are offline word of mouth that will be done by the guests who would be visiting the house and the online social media, like facebook, instagram and twitter (Andrews and Shimp 2017). The resources that would be required for this business will be mainly houses, used for advertisements, housing loans, funds, require for designing advertisements. Many ad agencies are working presently to design and make advertisements of the business enterprises who hire them. The ad making industry y is a huge industry and the market share of this industry in Melbourne is 25 percent. Although no particular, company is the market leader because all the companies enjoy the same position in the market. Australian market achieved a strong growth rate of 7.4% in 2016 than it was expected and it was predicted that market has scope to expand by 6.3% in the 2017 (Jooste and Strydom 2014). Presently the market is not in its full capacity as most of the companies in this industry follow the same methods of advertising and innovation is very little in this industry. The customers of the advertising market are the small and medium enterprises and the PR agencies. They hire the advertising house for having advertising their enterprises (Thorson and Moore 2013). The PR agencies take the help of the organization for promotion of companies that hire them. The customers now get the advertisement services from different advertising companies in Australia. The factors that can affect the business idea and hinder the business are, lack of financial resources, improper planning of the idea, and inadequate IT infrastructure for the business idea. The company might find it difficult to find the prospects. The business might be having difficulty in taking housing loans from the banks and financial institutions. Legal obligations required in housing loans and setting up a business. Un ique advertisers are expecting to capture a market share of 15 percent (Hollensen 2015). Technical feasibility The option for development of the technology would be Customer. The services will be produced in house. The option used for sales and distribution would be In House. The advertising services are very old business where the advertising agencies are hired for raising advertisement campaigns. The Unique advertisers as their name suggests are unique because of the idea they have generated for their business. They have chosen to advertise on houses. The houses would be entirely new or it can be old, it would have advertisements of the various companies that have hired Unique Advertisers for raising advertisement campaigns. The houses will also be used for carrying out the press releases and public events. This will be applicable for big houses. So press related media and IT set up will have to be arranged (Finch 2016). The technology for advertising can be developed by using three-dimensional graphic designs are used in the advertisements on the wall. The advertising house will develop the technical skills of the employees. The main resource of the company is the houses of the people. The houses will be designed in a way that the advertisements can be displayed in the windowpanes. The windowpanes of selected houses of those prospects whose guests are affluent and doors will have LED screens (Eusebio 2017). The laws related the businesses are Australian consumer law, fair trading laws and Australian policy and regulation for digital advertising. The owners will have to register their business. They should have the registration certification. Unique advertisers will save make sure that they would focus on conservation on energy resources. They will not any such colors or paints that might cause harm to the environment (Dudin et al. 2015). Financial feasibility The revenue for the first year would be $60, 000 the revenue for second year is $40, 000 and the projected revenue for third year $80, 000. The projected volume in units sold is 30 units and the projected volume in dollars would be at at the rate of 1000 dollars per unit would be 30*2000= 60,000 dollars. Projected volume in units sold in 20 units and projected volume in dollars at the rate of 2000 dollars per unit would be 20*$2000 = 40,000 dollars Projected volume in units sold in the third year is 40 units and volume in dollars at the rate of 2000 dollars per unit would be 40*$2000= 80,000 dollars The expected revenue would be 60,000 dollars. The selling price per advertisement is dollar 2000. The expected revenue for the second year would be $40, 000. The selling for the second year also would be the same, $2000 The startup cost has been set up as $25,000 Profit and loss statement three-year summary Revenue Year 1 Year 2 Year 3 Gross sales $ 60,000 $ 40,000 $ 80,000 Less: Sales returns 0.00 0.00 0.00 Net sales: $ 60,000 $ 40,000 $ 80,000 Cost of goods Material cost $ 20, 000 $ 10, 000 $ 20,000 Variable labor 0.00 0.00 0.00 Misc $ 5000 $ 5000 $ 10,000 Less: Ending inventory 0.00 0.00 0.00 Total cost $ 25,000 $ 15,000 $ 30,000 Gross Profit/Loss $ 35,000 $ 25,000 $ 50,000 Controllable expenses Advertising $1000 $5000 $5000 Wages $5000 $5000 $5000 Payroll taxes and benefits $300 $500 $300 Commissions $2000 $3000 $2000 Professional fees $500 $500 $300 Misc 500 500 500 Fixed expenses Permits and Licenses 1000 2000 2000 Interest 0.00 0.00 0.00 Depreciation 0.00 0.00 0.00 Property taxes 0.00 0.00 0.00 Rent 400 400 400 Insurance 200 200 200 Utilities 300 300 300 Total expenses $ 11200 $ 17,400 $ 16,000 Net operating income 23800 7600 34,000 Other gain 0.00 0.00 0.00 Gain/loss on sale of Assets 0.00 0.00 0.00 Interest Income 0.00 0.00 0.00 Total other income 0.00 0.00 0.00 Net income $ 23,800 $ 7600 $ 34,000 (Created by Author) As per the profit and loss statement, in the first year the net income earned is dollar 23,800, in the second year the income earned is dollar 7,600 is very less and in the third year the income is 34,000 dollars. The possible sources of finances could be bank loans, investors and creditors. The payback period has been estimated as 2 years. Gross Margin 20 - 30% plus Net Profit Margin more than 10 to 15% Return on Investment more than 10% plus Payback - 3 years or less Break even - 2 years or less (Wood 2014). Human resource capabilities Employees will be hired who would be trained for making innovative advertisements with proper designs and messages that would be appropriate for advertisements in the houses. Technical experts will guide the employees so that they can design the most beautiful advertisements in the houses, which would be attractive for the guests who would be visiting the house. In the beginning, the business would require at least 100 employees who would be carrying out activities like, designing of the advertisements. In the second year of the business, the company would be increasing the number of employees to 200 so that the business can be expanded. In the third year of the business 50 employees will be hired so that as many houses can be targeted for putting advertisements. The owner is planning to capture the market share of 15 percent in the coming five years. The company is planning to grow its business by searching prospects who want to buy houses in the busy market areas or who already hav e owned houses in the busy market areas of the city (McKeever 2016). Conclusion Our team, Unique Advertisers has come up with a unique idea of advertisements in the houses. Our idea will help people to buy their dream houses but for the financial constraints, they cannot. This idea will give them opportunity to own a house of their choice but only at the half price of the house. The people who already own a house and want to a good deal of money can also join this plan all they will be required to do is just let Unique advertisers put advertisements in the walls, doors and window panes of the houses. They will have to organize parties and encourage more people to visit the house so that the objective of marketing communication is achieved. This idea will help the company gain many corporate clients, the customers will be the enterprises it can be small or medium and the PR agencies. The company expects to have a profit within a span of three years. This is a huge business and hence the cost estimated for the business is 50,000 dollars because unique advertisers in order to carry out this business needs to pay the partial price of the houses or people already having houses will have to be a part of the monthly profit as their salaries. References Andrews, J.C. and Shimp, T.A., 2017.Advertising, promotion, and other aspects of integrated marketing communications. Nelson Education. Armstrong, G., Kotler, P., Harker, M. and Brennan, R., 2015.Marketing: an introduction. Pearson Education. Dudin, M.N., Kucuri, G.N., Fedorova, I.J.E., Dzusova, S.S. and Namitulina, A.Z., 2015. The innovative business model canvas in the system of effective budgeting. Eusebio, R., 2017. Marketing II.Marketing, p.2018. Finch, B., 2016.How to write a business plan. Kogan Page Publishers. Hollensen, S., 2015.Marketing management: A relationship approach. Pearson Education. Jooste, C. and Strydom, J.W., 2014. Marketing management. Kotler, P., Keller, K.L., Brady, M., Goodman, M. and Hansen, T., 2016.Marketing management. Pearson Education Ltd.. Lovelock, C. and Patterson, P., 2015.Services marketing. Pearson Australia. McKeever, M., 2016.How to write a business plan. Nolo. Nykiel, R.A., 2016.Marketing Your Business-A Guide to Developing a Strategic Marketing Plan. Thorson, E. and Moore, J. eds., 2013.Integrated communication: Synergy of persuasive voices. Psychology Press. Wood, M.B., 2014.The marketing plan handbook. Pearson.